From Convincing To Calling In: How Lead Magnets Attract Aligned Clients
You’re showing up. You’re posting. You’re doing all the things.
And yet, it still feels like you’re shouting into the void. Or worse — like you’re trying to convince people to work with you.
If that sounds familiar, I want you to know: you're not alone. And you’re not doing anything wrong.
You’re likely just missing the system that connects your brilliance with the people who need it most.
Let's talk about how to shift from convincing to calling in your best, most aligned clients.
Why Convincing Doesn’t Work (and What to Do Instead)
I hear versions of this all the time:
“I need to get more clients.”
“I should be posting more.”
“I just need people to understand what I do.”
“I feel like I’m constantly explaining myself. ”
In the early days of my business, I was there too. I was posting everywhere, emailing regularly, showing up on every platform. I even hired a VA to help.
And still? I felt like I was spinning my wheels.
I was visible… but I wasn’t connecting.
Here’s what I learned the hard way:
Convincing doesn’t attract. It repels.
That energy of “pick me” or “let me prove my value” doesn’t feel good — to you or to the people you're trying to reach.
So I stepped back. I got quiet. And I started building a system, one that reflected who I am, how I help, and what I truly want to be known for.
Everything changed.
People began showing up saying:
“I feel like you’re speaking directly to me.”
“I’ve been following your work and I’m finally ready.”
“You get what I’m trying to build.”
They weren’t confused.
They weren’t cold.
They were ready.
Not because I convinced them.
But because I connected with them.
Attraction Isn’t Magic – It’s a System
There’s a myth in the online space that if you “just show up more,” your dream clients will find you.
The truth? Most women I work with are already showing up a lot.
The problem isn’t effort. It’s strategy.
Attraction isn’t magic. It’s a system.
And your system needs three core pieces:
A deep understanding of who you serve
Their real challenges, desires, and what they’re searching for.
Clarity on how you help
Your offers, your approach, your brilliance — clearly communicated in their language.
A strategy that connects the two
A way to serve and build trust before you ever pitch or sell.
This doesn’t mean complicated funnels or endless automation (although it can include those). At its heart, it means building relationships at scale.
And one of the best ways to start? A high-converting, aligned lead magnet.
You Can’t Attract Who You Don’t Understand
Before you build your lead magnet, there’s a step too many people skip: clarity.
Without it, no lead magnet, funnel, or post will create the results you want.
Let me tell you about my client, Carol.
Carol is a talented designer with a big heart. When we met, she was trying to serve nonprofits and personal brands — two completely different audiences.
Her messaging felt broad. Her content didn’t land. The clients weren’t coming.
Once we clarified her true focus and aligned her message to that audience, everything shifted… and she signed three new retainer clients within weeks.
She didn’t do more. She just got clear.
That’s the power of clarity:
✨ Your words resonate
✨The right people show up
✨Referrals become more aligned
✨You stop second-guessing yourself
If you've been spinning your wheels trying to grow your audience, know this:
It’s not you. It’s the strategy underneath. And it starts with clarity.
The Answer? A Lead Magnet
Once you have clarity, the next step is simple:
Turn it into a lead magnet: a client-attracting resource that works for you 24/7.
A lead magnet helps people:
Get a quick win
Build trust with you
See you as the go-to expert in your space
It could be a quiz, guide, checklist, email series — whatever feels most natural for how you serve.
At its core, a lead magnet says:
“I see you. I understand you struggle. Here’s something that can help.”
When done well, it calls in people who are already primed for what you offer.
5 Ways a Lead Magnet Grows Your Business
Still wondering if it’s worth prioritizing?
Here’s why it is:
It builds trust.
You're offering real value upfront, which builds credibility long before a sales conversation.It grows your list with the right people.
These aren’t random followers. These are people actively raising their hand for your help.It works while you rest.
Imagine waking up to new subscribers who are warmed up and ready to connect.It bridges the gap between interest and investment.
It gives curious visitors a safe, low-pressure next step to engage.It positions you as a trusted expert.
You're not just posting content; you're serving with intention. And people notice.
Ready to Make This Work for You?
A lead magnet isn’t just a trendy marketing buzzword.
It’s a bridge between curiosity and commitment, between "just looking" and "I’m ready, let’s talk."
But I get it.
If creating one has been on your to-do list forever, you're not alone.
You're running a business. You’re holding a lot.
If you’ve struggled to make time to create this powerful piece of your growth pipeline, I have an invitation for you.
Join us for The Lead Magnet Lab!
This 30-day, get-it-done experience is designed to help you finally create your high-converting lead magnet… without the tech overwhelm.
You’ll get:
Clarity on what your people need and how to speak to them
Support choosing your format (guide, checklist, quiz and more)
Step-by-step help writing, designing, and delivering it
A simple strategy to turn downloads into relationships
We start May 6 with a live workshop, and by the end of the month, you’ll have a finished, aligned lead magnet ready to grow your business.
You don’t have to figure it out alone.
Let’s build your bridge and help your dream clients find their way to you.