You have brilliance to share, and it’s time your content actually showed that.

Build an AI-powered content system that understands your business, thinks with you strategically, and helps you grow your business - without content consuming your life.

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The Problem with How You’re Using AI Right Now

You’ve tried it. Maybe you’re even using it every day.

But here's what's probably still happening:

You put in a prompt. You get something back that's technically fine but sounds nothing like you. So you rewrite it. Then you tweak it some more. Then you paste it back in and explain - again - what you like, what you don't like, what you were actually going for.

And after all of that, you're still not sure it's good enough to post.

Sigh.

The problem is not that AI isn’t capable of doing what you need… it just doesn’t know you yet.

AI was trained on the internet and for the masses - not on your business, your voice, or the specific people you serve. So without proper training, it defaults to average. And you already know that average doesn't attract clients.

But here's what you may not yet realize: the way you’re using AI - for one-off posts, one-off captions, one-off emails - is only scratching the surface of what it can actually do.

When AI is trained properly on your business, it stops being a tool you have to babysit… and it starts functioning like another person in your business. Someone who knows your strategy, carries your voice, and helps you execute consistently without you having to start from scratch every single time.

Why We Built This

Rachel here.

I've worked with hundreds of solopreneurs and service providers over the past nine years, and what I've seen consistently is this: the smartest, most talented business owners are the ones most held back by their marketing. Not because they don't have something valuable to say - they absolutely do. But because nobody has helped them build the system to say it consistently, in a way that actually sounds like them.

When AI came along, I watched my clients get excited. And then I watched them get frustrated, because the output sounded nothing like them, and worse, it didn't convert.

I was done with the struggle. And so were they.

So I partnered with Michelle and Pinjas at Lerns.ai - the experts in AI implementation and strategy - to build something that actually solves this. Not just the voice issue, but the whole system.

What if AI stopped being a tool you prompt and fix... and started functioning like a strategic content partner inside your business?

That's what we built.
And that's what you're about to set up for yourself.


THE CONTENT STRATEGIST is a three-part program that helps you build your own AI-powered content system inside Claude.

It's designed specifically for business owners who are done starting from scratch every week and ready to take their AI knowledge to the next level by building a strategic system that simplifies your marketing, amplifies your expertise, and helps you create content that sounds like you without taking hours out of your week.

What You’ll Find Inside The Course

MODULE 1:
Build Your
Strategic Foundation

Before AI can write like you, it needs to understand how you think. In this module, you'll develop your content marketing strategy and train your AI on your voice, your audience, your positioning, your messaging, and your expertise. You'll walk away with the foundational documents that teach AI how you communicate, what your processes are, and the way you market your business.

MODULE 2:
Build Your Content Strategist System

This is where your strategy becomes a working system. You'll set up your AI-powered workspace inside Claude and learn how to organize everything you created in module 1. You'll walk away with a trained system that leverages your knowledge base and creates content significantly faster.

MODULE 3:
Train + Optimize
Your System

There’s so much more your system can do! In this module, you'll learn how to refine your outputs, test and improve performance, and build the feedback loops that make your AI more aligned with your business as your business grows. This process turns a good system into a great one.

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By the time you complete this program, you'll have built:

  • A fully trained Claude workspace
  • Your Audience + Messaging Context System
  • Strategic Content Pillars
  • Your Anti-AI Rules Framework
  • A refinement + feedback loop
  • Content workflows and repurposing systems
  • A sustainable weekly content rhythm
  • A strategic content engine that improves over time

About Us

This program is a collaboration between three experts who between them have spent years in the trenches of both AI implementation and real-world business building. We created it because we kept seeing the same problem play out over and over again, and we knew we could solve it together.

Rachel Lubchansky - Business Mentor + Marketing Strategist

For the past nine years, I've worked closely with solopreneurs and small business owners to help them clarify their messaging, simplify their marketing, and create content that actually connects with the people they're trying to reach.

What I've seen consistently is that the smartest, most talented business owners are often the ones most held back by their marketing. Not because they don't have something valuable to say - they absolutely do. But because nobody has helped them figure out how to say it in a way that sounds like them and lands with the right people.

When AI came along, I watched my clients get excited about the possibilities. And then I watched them get frustrated when the output sounded nothing like them, and worse - didn’t covert. That frustration is what brought me here, to build something that actually bridges that gap.

Michelle + Pinjas - Co-Founders, Lerns.ai

Pinjas and Michelle built Lerns.ai around one core belief: AI should work for everyday business owners, not just the tech-savvy ones. Through AI consulting, education, workflow automation, and systems strategy, they've helped businesses understand and integrate AI in ways that are practical, approachable, and genuinely valuable.

They're not here to overwhelm you with tools and terminology. They're here to help you build something that actually works, and to make the process feel a lot simpler than you might expect.

Together, we created The Content Strategist to bridge the gap between your business knowledge and how AI can support you.

This is for you if…

You're a solopreneur, consultant, coach, or service provider

You know visibility matters, but content is taking way too much of your time

You're already using AI but only getting a fraction of what it can actually do

You're tired of output that sounds generic and nothing like you

You want a smarter, simpler way to market your business

You want strategic leverage without hiring another person

You want your expertise to compound, instead of constantly starting over

Build it once. Use it for good.

Inside THE CONTENT STRATEGIST, you’ll receive:

  • 3 Core Training Modules
  • Claude Workspace Setup
  • Voice + Messaging Frameworks
  • Strategic Context Documents
  • Repurposing Workflows
  • Anti-AI Frameworks
  • Live Support + Q&A

Plus, these bonuses!

BONUS #1
Prompt + Command Library

Plug-and-play commands, workflows, and prompt structures you can start using immediately. No coding or building from scratch required.

BONUS #2
Private FB group + Implementation Support

You won't be doing this alone. Get real-time support, troubleshooting, and guidance from us while you're building your system.

Total Value: $997+

Your Investment: $197

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You started your business to do work you love…
not to become a full-time content creator.

But right now, content probably feels like a second job - one you didn't ask for and can't seem to get ahead of.

The goal of this program is simple: start leveraging AI to its capability to get your time back.

Build the system once. Use it consistently. And get back to the work you enjoy with clients you love.

Frequently Asked Questions

  • Not at all. Everything is taught step-by-step with simple, easy-to-follow instructions. So there’s no coding or tech experience required.

  • Yes, we strongly recommend Claude Pro for the best functionality and project setup, though it’s possible to use the same frameworks we’re providing on Chatpt with a few modifications.

  • No, and that's not the goal. This program helps AI support and amplify your voice, your thinking, and your creativity. You'll always be the brain behind it.

  • No, the course is completely self-paced, so you work through the modules according to your schedule.

  • No. This is specifically designed for business owners and service providers who use content for marketing or thought leadership to grow their businesses.

  • Perfect. This program helps you move from your current use of AI into strategic implementation so you're able to take advantage of everything it's capable of.

  • Course access officially opens June 10, 2026. You'll receive immediate access when the course is released.

  • Along with the course, you’ll get access to our private Facebook Group where you can ask questions and get support and insights from us and other course participants.

You have brilliance to share.
It's time your content started reflecting that.

Build an AI-powered content system that understands your business, supports your strategy, sounds like you, and helps you stay visible consistently - without content consuming your life.

Enrollment is open now.

build your content strategist