BUSTED: 3 Myths About Sales (and What to Believe Instead)

"I hate sales."

Have you ever said that? Maybe even whispered it to yourself before a sales call?

If the thought of selling makes you break out in anxiety or sweaty palms, you’re not alone.

Many small business owners and service providers experience this — especially when shifting from doing the work to being responsible for bringing in the clients too.

Here’s the truth: You have to sell — whether you like it or not.

The good news? Sales can be done your way.

You don’t have to become someone you’re not, and you don’t have to follow outdated tactics that make you cringe.

If you’re ready to enroll clients with more ease and joy, let’s start by busting some long-standing myths about sales.

MYTH #1: Sales is Hard

Reality: Sales is a skill… and skills can be learned and strengthened.

What feels hard today will feel easier with practice.

Selling your services is an invitation to grow, both personally and professionally.

There will be discomfort, and you will experience rejection.

And still, it’s worth it.

With a clear sales mindset and simple strategy, the process becomes much lighter, much simpler, and even... enjoyable.🫢

✨Practice makes progress.
✨Growth comes through action.
✨Confidence is built by doing.

You don’t have to wait until you feel “ready” to get better at sales. You get better by showing up, learning, and trying again.

MYTH #2: Converting Clients Requires Convincing

Reality: You can enroll clients without convincing anyone.

When people say they hate sales, they’re often thinking of the outdated, pushy, pressure-filled methods that feel gross — to them and to the people they’re trying to serve.

The most successful sales conversations are built on one thing: relationships.

✨Genuinely getting to know someone
✨Understanding their needs, desires, and goals
✨Offering support only when you truly can help

When you sell this way, your conversations don’t feel like a battle. They feel like an invitation.

You don’t have to push. You don’t have to chase. You simply connect and serve.

And here’s the magic: The right clients will feel that authenticity and lean in.

MYTH #3: Scripts Sound Robotic

Reality: Having a guide actually frees you to be more present and confident.

Knowing how you want to guide the conversation — whether through a full script or a simple agenda — helps you stay focused and relaxed during your sales calls.

It’s not about memorizing robotic lines. It’s about clarity, confidence, and flow.

A strong sales guide allows you to:

• Lead with authority

• Stay connected to your client’s needs

• Navigate objections with ease

• Focus on serving, not stressing

When you combine structure with your natural passion for helping others, sales conversations become genuine, energizing, and impactful.

That’s where ease and joy live.

Ready to Cultivate a Stronger Sales Mindset?

You don’t have to dread sales. You don’t have to fake it. And you certainly don’t have to convince anyone.

Selling can feel good — aligned with who you are, and connected to the way you’re meant to serve.

If you’re ready to cultivate a successful sales mindset and strategy, I can help.

This is one of the ways I support small business owners in stepping fully into their power and enrolling aligned clients into their businesses.

Click here to book a free call with me.

Let’s create a sales process you actually want to show up for.