6 Tips to Build Your Unique Brand Voice
Own your voice. Own your power.
It sounds simple and yet, one of the biggest hurdles new business owners face is identifying and claiming their unique brand voice: the way people experience, connect with, and remember your brand.
Here’s a common story:
You’re an expert at your craft… confident, skilled, ready to serve.
You decide to turn your expertise into a business that brings you fulfillment, freedom, and meaningful contribution.
But when it comes to the business side of things? Cue the overwhelm. (Am I right?)
You start consuming all the podcasts, blogs, and webinars. You find a few experts you admire and think, "Maybe I just need to do it like them."
Here’s the truth: What works for them isn’t guaranteed to work for you.
Because what sells in your business... is YOU.
Your unique flavor. Your energy. Your way of doing things.
Your power as a business owner comes alive when you believe — like, truly believe — that there are countless people out there who want exactly what you have to offer.
The key? Building and embodying your Unique Brand Voice (UBV).
Here’s how to start:
TIP #1: Identify + Live Your Core Values
Your core values shape everything: your messaging, your service, your relationships. They signal to your ideal clients what matters most to you.
Get crystal clear on them. Then live them, not just in what you say, but in how you show up every day.
TIP #2: Establish + Enforce Boundaries
Boundaries are part of your brand voice. They teach people how to engage with you, and they attract the right clients who respect your time, energy, and values.
Start small: Choose three non-negotiables and practice communicating them with confidence.
(New to boundaries in business? Especially if you're transitioning from corporate life, this takes practice, but it's absolutely worth it.)
TIP #3: Expand Your Vibrational Energy
Your vibration is your brand’s undercurrent.
High-vibe energy… joy, love, ease… these energetic vibrations naturally draw people in. Whereas low-vibe energy… stress, scarcity, resentment… repels people.
Tend to your energy daily, and you’ll notice how much more magnetic your brand becomes.
TIP #4: Build a Signature Body of Work
No one else on the planet has your exact journey, your exact lens, your exact gifts.
When you gather your expertise into a teachable, coachable, shareable framework, you create a signature body of work that only you can deliver. That’s next-level brand voice power.
TIP #5: Bring Your Brand to Life Your Way
In my brand, I believe every woman in business has a natural communication style, which I adoringly refer to as your Communication Love Language.
Podcasting, Reels, going live, blogging… these are tools, not mandates.
The goal is to choose marketing strategies that feel easy, joyful, and authentic to you.
When you do, your voice feels effortless and your audience feels it, too.
TIP #6: Be Quiet (Strategically)
You don’t always have to be the loudest to have the biggest impact.
Sometimes, powerful brand building happens quietly through thoughtful comments, meaningful conversations, and intentional relationship-building.
Amplifying your voice isn’t just about speaking more. It’s about showing up with depth, discernment, and realness.
Here’s the bottom line:
There’s only one “right” way to build your brand voice — and that’s your way.
Quickly scan the options. Then make intentional choices about how you want to show up. Mimicking others is like asking a dog to gallop; it’s not just exhausting, it’s impossible.